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memory
For Memo Paris, smelling a perfume is a way of taking a magical journey, an olfactory round trip. The bottle is a destination. It has the same rite-of-passage dimension as travel, serving as a threshold between the known and the unknown. Smelling, breathing in a scent, is accepting to leave your safety zone in search of new sensations, and tying them to one’s personal experience.
Fragrance kindles an excitement similar to that of a departure, it is about openness and abandonment. Memo is a collection of scents from afar that now boasts eighteen fragrances, it takes a destination and makes it the point of departure for a sense-awakening epic. Eau de Memo is their source.
